Pantene Beautiful Lengths Fund
Pantene® created Beautiful Lengths because healthy hair means a lot to us, and the appearance of healthy hair means so much to women battling cancer.
Since the program began in 2006, Pantene Beautiful Lengths has created more than 42,000 wigs from more than 800,000 generous hair donations from people across the United States and Canada, which have been the driving force behind the cause.
Many people have asked to support the program in another way. Now, Pantene Beautiful Lengths is giving those who want to be involved a new opportunity to provide their support through the Pantene Beautiful Lengths Fund.
This year, Pantene is launching the #8or8 campaign, encouraging people nationwide to donate 8 inches of hair or $8 to help create even more wigs than ever before.
Show your participation in the 8’’ or $8 challenge by posting to your social channels using #8or8 and #BeautifulLengths, tagging @Pantene on Instagram or Twitter.
Beautiful Lengths is a partnership between Pantene®, the American Cancer Society® and the Canadian Cancer Society. Both organizations are committed to saving lives from every cancer and improving the quality of life for people facing the disease.
The role of Pantene is to help women grow long, strong, beautiful hair and to provide the funds to turn this hair into free, real-hair wigs for women with cancer. So far, Pantene has donated 42,000 free real-hair wigs to the American Cancer Society and Canadian Cancer Society’s wig banks, which distribute wigs to cancer patients across the United States and Canada.
Many of the women we help say that putting on a wig makes them feel like themselves again. And when you donate your hair to the cause, you’re helping make that happen.