Our Interviewer - Betsy M. Ross
Emmy® award winning sports reporter Betsy M. Ross is president of Game Day Communications, a sports and entertainment communications firm based in Cincinnati and founded in 2002. In October of 2010, her first book titled Playing Ball with the Boys: The Rise of Women in Men’s Sports was released to a national audience.
As one of the first women to break into national sports news, Ross most recently worked as an anchor at ESPN for five years. Before anchoring SportsCenter and ESPNews, Ross worked at NBC News Channel and Cincinnati’s NBC affiliate, WLWT‐TV, for seven years, where she covered the 1996 Presidential Election and Inauguration and the 1996 Atlanta Games.
She continues to be involved in sports broadcasting as play‐by‐play anchor for women’s college basketball for ESPN, Fox Sports and other national and regional outlets, and as a sports reporter for Cincinnati’s FOX 19. She won a regional Emmy® for her work on the broadcast of the Lauren Hill Mt. St. Joseph-Hilliard College basketball game at Xavier University in November 2014. She is also the in‐stadium marketing talent for the Cincinnati Bengals and handles the public address announcing for University of Cincinnati women’s basketball, soccer and lacrosse.
She teaches a master’s level course, Sports and PR, at Xavier University and most recently taught a Sports Journalism course in the Media School at Indiana University. She earned her bachelor’s degree from Ball State and a master’s at the University of Notre Dame.