Valuable conversations: Why it’s smart to talk with your clients about charitable giving

January is a good time to start helping your clients plan for their annual giving. With the year-end flurry of donations still fresh in many clients’ minds, you may discover that clients will welcome your suggestion to make 2023 the year to get organized early, particularly as economic headwinds make planning especially important.

A Conversation that Benefits Everyone

Among the many benefits of discussing charitable giving with your clients is that your clients will see you as an expert about local community needs and nonprofits, especially when you have a close working relationship with the Greater Cincinnati Foundation (GCF) team. Your philanthropic clients want to learn how they can make a difference through their charitable activities, and they are expecting their advisors to be ready to help them structure and plan their giving. For years, research has shown that a proactive advisor who offers options for incorporating philanthropy into financial and estate plans inspires client loyalty, even across client generations. 

The GCF Advantage

Advisors frequently comment that they’re surprised to discover the many ways that a community foundation can help their clients, especially compared with national donor advised fund programs affiliated with brokerage houses or financial services firms.

Sometimes the greatest needs really are right here at home and working with a community foundation such as GCF is often the very best option for ensuring that your clients are informed and impactful philanthropists. GCF works with local nonprofits every single day and thoroughly understands how organizations are meeting community needs.

In addition, GCF is unparalleled in its ability to be flexible and responsive, providing outstanding, personal service designed around your clients’ needs while always respecting your role as your client’s primary advisor.

Options for Every Client’s Unique Situation

Our team welcomes the opportunity to work with you and your clients to implement their charitable giving goals. Here are just a few of the ways we can work with you as you plan for 2023:

  • Wills and trusts
    A client can establish a bequest to a fund at GCF through a will or trust or through a beneficiary designation on a qualified retirement plan or life insurance policy. Access GCF’s advisor resources for legacy giving here.
  • Retirement plan beneficiary designations
    Bequests of qualified retirement plans can be extremely tax efficient. Funds flowing directly to a client’s fund at GCF from a retirement plan after the client’s death will not be subject to income tax or estate tax.
  • Family philanthropy
    Consider encouraging clients to involve their children and grandchildren in philanthropy, especially when the clients are working with GCF through a family donor advised fund or other collaborative vehicle.
  • Income tax planning
    Remind clients that they are eligible for an income tax deduction for lifetime charitable gifts, and the gifted assets are no longer subject to future estate taxes. 
  • Complex giving
    Consider more complex giving vehicles, including charitable remainder trusts, charitable gift annuities and gifts of closely held stock. GCF can work with you to establish these structures to help facilitate your clients’ charitable giving goals and meet the clients’ financial and tax goals at the same time. 

We look forward to working with you in 2023!

The GCF Difference